Master of Marketing Management Plans

Commencing in Semester 1 (2018 – 2020)

Year 1, Semester 1: 24 units

  1. BUSI7280 Managing in a Global Context
  2. MGMT7020 Technology and Project Management
  3. MGMT7250 Evidence-Based Management
  4. MKTG7260 Marketing and Stakeholder Communications

Please note: Part-time students should start enrolling from MGMT7250.

 Year 1, Semester 2: 24 Units

  1. MGMT8270 Leading People and Change
  2. MGMT8003 Organisational Behaviour
  3. MGMT8015 Entrepreneurship and Innovation
  4. MGMT8022 Strategic Management

Year 2, Semester 1: 24 Units

  1. MKTG7027 Brand Strategy
  2. MKTG7050 Consumer Behaviour & Analysis
  3. Elective or 2nd Specialisation course
  4. Elective or 2nd Specialisation course

 Year 2, Semester 2: 24 Units

  1. MKTG7028 Digital Marketing Communications
  2. MKTG7060 Applied Market Research
  3. Elective or 2nd Specialisation course
  4. Elective or 2nd Specialisation course

*CBEA6070 is counted toward the program as an elective course.

Commencing in Semester 2 (2018 – 2020)

Year 1, Semester 2: 24 units

  1. BUSI7280 Managing in a Global Context
  2. MGMT7020 Technology and Project Management
  3. MGMT7250 Evidence-Based Management
  4. MKTG7260 Marketing and Stakeholder Communications

Please note: Part-time students should start enrolling from MGMT7250.

 Year 1, Semester 1: 24 Units

  1. MGMT8270 Leading People and Change
  2. MGMT8003 Organisational Behaviour
  3. MGMT8015 Entrepreneurship and Innovation
  4. MGMT8022 Strategic Management

Year 2, Semester 2: 24 Units

  1. MKTG7028 Digital Marketing Communications
  2. MKTG7060 Applied Market Research
  3. Elective or 2nd Specialisation course
  4. Elective or 2nd Specialisation course

 Year 2, Semester 1: 24 Units

  1. MKTG7027 Brand Strategy
  2. MKTG7050 Consumer Behaviour & Analysis
  3. Elective or 2nd Specialisation course
  4. Elective or 2nd Specialisation course

*CBEA6070 is counted toward the program as an elective course.

Commencing in Semester 1 (2017)

Year 1, Semester 1: 24 units

  1. BUSI7280 Managing in a Global Context
  2. MGMT7020 Technology and Project Management
  3. MGMT7250 Evidence-Based Management
  4. MKTG7260 Marketing and Stakeholder Communications

Please note: Part-time students should start enrolling from MGMT7250.

 Year 1, Semester 2: 24 Units

  1. MGMT8270 Leading People and Change
  2. MGMT8003 Organisational Behaviour
  3. MGMT8015 Entrepreneurship and Innovation
  4. MGMT8022 Strategic Management

Year 2, Semester 1: 24 Units

  1. MKTG7027 Marketing Strategy
  2. MKTG7050 Consumer Behaviour and Analysis
  3. Elective or 2nd Specialisation course
  4. Elective or 2nd Specialisation course

 Year 2, Semester 2: 24 Units

  1. MKTG7035 Global Marketing 
  2. MKTG7060 Applied Market Research
  3. Elective or 2nd Specialisation course
  4. Elective or 2nd Specialisation course

*Elective courses should be selected from the listed courses. CBEA6070 is counted toward the program as an elective course.

Commencing in Semester 2 (2017)

Year 1, Semester 2: 24 units

  1. BUSI7280 Managing in a Global Context
  2. MGMT7020 Technology and Project Management
  3. MGMT7250 Evidence-Based Management
  4. MKTG7260 Marketing and Stakeholder Communications

Please note: Part-time students should start enrolling from MGMT7250.

 Year 1, Semester 1: 24 Units

  1. MGMT8270 Leading People and Change
  2. MGMT8003 Organisational Behaviour
  3. MGMT8015 Entrepreneurship and Innovation
  4. MGMT8022 Strategic Management

Year 2, Semester 2: 24 Units

  1. MKTG7035 Global Marketing 
  2. MKTG7060 Applied Market Research
  3. Elective or 2nd Specialisation course
  4. Elective or 2nd Specialisation course

 Year 2, Semester 1: 24 Units

  1. MKTG7027 Marketing Strategy
  2. MKTG7050 Consumer Behaviour and Analysis
  3. Elective or 2nd Specialisation course
  4. Elective or 2nd Specialisation course

*Elective courses should be selected from the listed courses. CBEA6070 is counted toward the program as an elective course.