3 minute read
As a strategy associate for the largest e-commerce operator in South-East Asia, Huiqi Low shares her insights on market strategy in the e-commerce world.
Huiqi, who chiefly develops market strategy for the Alibaba Group owned Lazada, discusses the various shades of e-commerce, Malaysia’s unique global expansion mindset and the importance of making decisions with long-term goals.
Q. From your experience, could you identify the most significant change to the world of e-commerce?
People have the misconception that competitive prices is the key to success in e-commerce. However, as the ecosystem grows, value-added services such as express delivery, product quality assurance and flexible financing options have become pivotal for the growth of this business.
Q. Entrepreneurship and Technology have developed a unique nexus. How critical is this relationship for young entrepreneurs?
One of the key traits of successful entrepreneurs is the ability to continuously absorb and learn new information. With recent advances in technology, access to information globally has been made available to everyone through the internet. Accordingly, everyone has equal opportunities to develop unique perspectives to offer new solutions to the world. With a larger pool of people offering solutions, it is only natural to have more ideas to be nurtured into successful entrepreneurial ventures.
With all the flexibilities ANU has given me, I have learnt the importance of making decisions with long-term goals in mind. This is particularly critical for me, as change is the only constant in the competitive market of e-commerce.
Q. How important are Malaysia’s entrepreneurs to the region and the rest of the world?
In a multicultural and diverse country like Malaysia, its entrepreneurs have the ability to understand many languages and cultures that open up doors for us. This enables a global expansion mentality to develop unique solutions that fit the needs of people from all walks of life.
Q. After graduating from ANU with a degree in Commerce, you have travelled the world in various capacities. In what ways do you feel your experience at ANU could be linked to your success?
With all the flexibilities ANU has given me, I have learnt the importance of making decisions with long-term goals in mind. This is paticularly critical for me, as change is the only constant in the competitive market of e-commerce. Every decision and action in Lazada makes a great impact to the e-commerce ecosystem. Being a strategy associate, my role not only allows me to be involved in various decision making processes, but also experience the change of e-commerce from different perspectives.
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