Xiangru Qin | College of Business and Economics

RSM

Research School of Management

Position

PhD Candidate

xiangru.qin@anu.edu.au

Office

LF Crisp Bld (26)

Research areas

Strategic management; Innovation management; Sustainable transition; Business sustainability; Environmental corporate social responsibility (CSR); Pro-environmental behaviours; Small business management; Service industry

Biography

Xiangru Qin is a sessional academic and final-year PhD candidate at the Research School of Management, College of Business and Economics, the Australian National University. Her academic journey spans interdisciplinary training in business, innovation and strategic management, underpinned by a strong commitment to advancing sustainable and innovative practices in organisational contexts.

Xiangru’s doctoral research explores how green innovation is implemented in small and service-based organisations. Her work contributes both theoretical insights and practical implications for organisations addressing environmental challenges. Prior to her doctoral program, she earned a Master’s degree in Tourism Management and a Bachelor’s degree in Event Management from Sun Yat-sen University, China. Her work has been published in several peer-reviewed and leading academic journals, including Journal of Management (FT50, ABDC - A*), Journal of Travel Research (ABDC - A*), and Journal of Sustainable Tourism (ABDC - A*).

In addition to her research, Xiangru is actively engaged in teaching services. She has served as a sessional academic in undergraduate and postgraduate courses such as Entrepreneurship & Innovation and Research Methods. Her teaching approach is informed by her research expertise and a strong dedication to student-centred learning.

ORCID

Google Scholar

ResearchGate

Research publications

Journal articles

Qin, X., Muskat, B., Ambrosini, V., Mair, J., & Chih, Y. Y. (2025). Green Innovation Implementation: A Systematic Review and Research Directions. Journal of Management. Advance online publication. https://doi.org/10.1177/01492063241312656.

Prayag, G., Chowdhury, M., Muskat, B., Qin, X. & Patwardhan, V. (2025). Internal social capital in restaurants: when close relationships become a barrier to knowledge sharing and product enhancement. Tourism Recreation Research. Advance online publication. https://doi.org/10.1080/02508281.2025.2449626.

Qin, X., Muskat, B., Xia, H., Mair, J. & Li, G. (2024). Communicating green innovation to online communities: Evidence from sports mega events. Journal of Travel Research, 1-18. https://doi.org/10.1177/00472875241260327.

Qin, X., Luo, Q., Wang, X., & Muskat, B. (2024). Green innovation in events: The role of institutional pressures, future orientation, and past experience. Journal of Sustainable Tourism, 32(4), 753-772. https://doi.org/10.1080/09669582.2023.2168008.

Qin, X., & Luo, Q. (2021). External pressures or internal motives? Investigating the determinants of exhibitors’ willingness to adopt eco-exhibiting. Journal of Sustainable Tourism, 30(4), 704-722. https://doi.org/10.1080/09669582.2021.1881104.

Wang, X., Qin, X., & Zhou, Y. (2020). A comparative study of relative roles and sequences of cognitive and affective attitudes on tourists’ pro-environmental behavioral intention. Journal of Sustainable Tourism, 28(5), 727-746. https://doi.org/10.1080/09669582.2019.1704297.

Conference presentations

Qin, X. & Muskat, B. (2024, July). How to implement green innovation: Learning and unlearning practices of non-executive employees. In R&D Management Conference 2024: Transforming industries through technology, Stockholm, Sweden.

Qin, X., Muskat, B., Xia, H. & Li, G. (2022, February). How to communicate eco-innovation to online visitors?: Insights from the Olympic Games. In CAUTHE 2022 Conference Online: Shaping the Next Normal in Tourism, Hospitality and Events: Handbook of Abstracts of the 32nd Annual Conference (p. 62).

Qin, X., & Muskat, B. (2021, January). Implementation of green event strategies: Knowledge transfer in temporary organisations. In CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events: Proceedings of the 31st Annual Conference (p. 522).

Book chapters

Luo, Q., Qin, X. & Zhong, D. (2024). Going green: A longitudinal study on the China Import and Export (Canton) Fair. In Whitfield, J., Gouthro, M. B. & Moital, M. (Eds.), The Routledge Handbook of Events and Sustainability. ISBN 9781003269311. https://doi.org/10.4324/9781003269311-17.

Luo, Q., & Qin, X. (2021). Chapter 4: Event management education in China. In Bao, J. & Huang, S. (Eds.), Hospitality and Tourism Education in China: Development, Issues, and Challenges. London: Routledge. ISBN 9781003004363. http://dx.doi.org/10.4324/9781003004363-4.

Luo, Q., Zeng, S., Qin, X., & Li, X. (2020). Travel along the New Silk Road: Understanding new trends in Chinese outbound tourism. In Pechlaner, H., Erschbamer, G. Thees, H., & Gruber, M. (Eds.), China and the New Silk Road: Challenges and impacts on the regional and local level (pp. 187-195). Switzerland: Springer Cham. ISBN: 9783030433987. https://doi.org/10.1007/978-3-030-43399-4.

Research grants and awards

ANU PhD Scholarship, The Australian National University, January 2021
ANU HDR Fee Remission Merit Scholarship, The Australian National University, January 2021
National Undergraduate Training Program for Innovation and Entrepreneurship, the Ministry of Education of the People’s Republic of China, December 2015

Teaching

2023-07 to 2023-11 | Research School of Management, the Australian National University;

Tutoring for MGMT8015 - Entrepreneurship and Innovation (Postgraduate-level).

2024-02 to 2024-06 | School of Communication and Arts, University of Queensland;

Tutoring for COMU2030 - Communication Research Methods (Undergraduate-level).