- Sustainable Marketing
- Product-Service Systems
- Access-based consumption
- Customer Lifetime Value
Penny is a PhD scholar at the Research School of Management at ANU. Her current research is about driving sustainable business model innovation through firm valuation for companies transitioning to service-oriented business models. She is also interested in exploring customer motivations to forgo ownership for access-based consumption models.
Prior to academia, she worked as a marketing practitioner in UK, India, and Australia, creating and implementing marketing campaigns and developing strategy for businesses in private and public sectors, including Energy, Sport, Information Technology, and FMCG (fast-moving consumer goods). She has over a decade of industry experience.
She is an Associate Fellow of the Higher Education Academy – UK (AFHEA).
Nominated for the ANU College of Business and Economics (CBE) Commendation for Outstanding Tutoring in 2022.
MKTG2002 – Sustainable Marketing (Tutor)
MKTG7007 – Sustainable Business Strategy: Net Zero and Beyond (Guest Lecturer for ‘Dematerialisation and Value creation’)
MKTG2004 – Marketing (Tutor)