Dr Mark Buschgens

Mark Buschgens

RSM

Research School of Management

Position
Lecturer
Email
mark.buschgens@anu.edu.au
Office
Room 1107, Level 1, Copland Building 24
Research areas

Brand Aesthetics, Consumer Culture Theory

Biography

Mark is a Lecturer of Marketing in the College of Business and Economics at the Australian National University in Canberra. His research focuses primarily on understanding how visual aesthetic issues in branding intersect with consumer culture to help forge new webs of connection and construct, maintain, and circulate identity, including transnational and marginalised identities. Utilizing qualitative methods that include visual analysis, case-studies, in-depth interviews and co-design strategies, his research has been published in the European Journal of Marketing, Journal of Brand Management, and other journals in marketing and related disciplines.

View ORCID profile

LinkedIn

Research publications

https://scholar.google.com/citations?user=Bb2QBRQAAAAJ&hl=en

Research grants and awards

  1. Internal Grant: ANU Futures Scheme: Competitive funding awarded for a three year period. Award value of $45,000-$50,000 per annum, Total value: AUD $145, 000.
  2. External Grant: Australian Communications Consumer Action Network (ACCAN) Grant: Activity title - Codesigning participatory strategies with older adults to reduce perceived risk and promote digital inclusion: Grant Value: AUD $90,000.
  3. Internal Grant: Capability Development Fund Aligned with the ECP (Enabling Capability Platform): Activity title: Shaping connections: How older Australians use technology to combat isolation: Grant Value: $5,000 ACR.
  4. PhD Student Travel Stipend Grant: A competitive grant to attend the 2018 Association for Consumer Research Conference in Dallas, Texas, October 11-14: Stipend value of US $1,500.
  5. RMIT Student Mobility Grant: A competitive grant to attend the 2018 Design Management Academy Collective Workshop in Barcelona, Spain, June 14-18: Stipend value of US $1,000.
  6. RMIT – ANZMAC Student Registration Grant: A grant for first time conference attendee: Grant Value: AUD $600.
  7. Australian Postgraduate Award (APA) Scholarship: A competitive Australia-wide scholarship awarded for a three and a half year period for doctoral degree fees and stipend. Award value of $30,000 per annum, Total value: AUD $105, 000.

Teaching

Consumer Behaviour, Strategic Brand Management, Services Marketing, Marketing Strategy, Market Research, International Marketing