Dr Andrew Hughes

Andrew Hughes


Research School of Management

Phone number
+61 2 612 54872
Room 2.21, CBE Bld (26C)
Research areas

His main areas of research include emotions in television advertising, emotional responses in marketing and strategy generally, communications, personal branding, and political and non-profit marketing. 


Andrew Hughes is a Lecturer in Marketing. His research explores the role of emotions and emotional responses in communications and marketing, the role of place and space in slow tourism, personal and experiential branding, and political and non-profit marketing.  Examples include his exploration of the role of stakeholders in political marketing, personal brands in political marketing, the role of negative advertising in different contexts, and how digital and social media is being used in short political campaigns and movements. Andrew has published in Marketing Theory, and written a book on the role of digital and social media in political communications, Market Driven Political Advertising. He has also given numerous interviews on politics and political marketing to national and international television, radio, print and internet outlets and has provided election night commentary for the ABC and Channel 7.

View ORCID profile

Twitter: @marketingandrew

Instagram: @hughesandrew

Facebook: hughesandrew

Research publications

Andrew’s publications via Google Scholar

Andrew’s publications on The Conversation

Andrew’s profile on ResearchGate 

Andrew’s profile on LinkedIn

Research grants and awards

2016    ANU Media and Outreach Awards - Award for Improving the Quality of the Public Debate

2016   ANU Vice Chancellor’s Award for Public Policy and Impact

2015   Andrew’s thesis, “The relationship between advertisement content and pacing on emotional responses and memory for televised political advertisements” was nominated for ANU’s prestigious thesis prize, the J.G. Crawford Award.

2014    Nominated for best use of social media, ANU VC Media Awards.
2012    Nominated for most media mentions, ANU VC Media Awards. 

2008    Winner, Emerging New Talent Award, ANU VC Media Awards.

Research engagement and outreach

Andrew often provides informed analysis and expert opinion to domestic, national, and international media outlets on a range of topics. He has several regular media segments. 

2015-2016      Independent Chair, Capital Cycling

2015-2016      Master of Marketing Management Convenor, Australian National University

2012-2014      MBA Director, Australian National University

2008-2009      ANU Academic Board, member


Current Teaching:

MKTG2004, Marketing

MKTG3023, Strategic Marketing

MKTG2033, Advertising


Other Teaching:

MKTG7260, Marketing and Stakeholder Communications

MKTG3024, Social Marketing