His main areas of research include emotions in television advertising, emotional responses in marketing and strategy generally, communications, personal branding, and political and non-profit marketing.
Andrew Hughes is a Lecturer in Marketing. His research explores the role of emotions and emotional responses in communications and marketing, the role of place and space in slow tourism, personal and experiential branding, and political and non-profit marketing. Examples include his exploration of the role of stakeholders in political marketing, personal brands in political marketing, the role of negative advertising in different contexts, and how digital and social media is being used in short political campaigns and movements. Andrew has published in Marketing Theory, and written a book on the role of digital and social media in political communications, Market Driven Political Advertising. He has also given numerous interviews on politics and political marketing to national and international television, radio, print and internet outlets and has provided election night commentary for the ABC and Channel 7.
2016 ANU Media and Outreach Awards - Award for Improving the Quality of the Public Debate
2016 ANU Vice Chancellor’s Award for Public Policy and Impact
2015 Andrew’s thesis, “The relationship between advertisement content and pacing on emotional responses and memory for televised political advertisements” was nominated for ANU’s prestigious thesis prize, the J.G. Crawford Award.
2014 Nominated for best use of social media, ANU VC Media Awards.
2012 Nominated for most media mentions, ANU VC Media Awards.
2008 Winner, Emerging New Talent Award, ANU VC Media Awards.
Andrew often provides informed analysis and expert opinion to domestic, national, and international media outlets on a range of topics. He has several regular media segments.
2015-2016 Independent Chair, Capital Cycling
2015-2016 Master of Marketing Management Convenor, Australian National University
2012-2014 MBA Director, Australian National University
2008-2009 ANU Academic Board, member
MKTG3023, Strategic Marketing
MKTG7260, Marketing and Stakeholder Communications
MKTG3024, Social Marketing