Camilo Potocnjak-Oxman



Research School of Management

Associate Lecturer; Program Convenor
Master of Entrepreneurship & Innovation
Phone number
+61 2 612 57354
Room 1044, PAP Moran Bld (26B)
Research areas

Design thinking; Entrepreneurship; Entrepreneurial opportunities; Entrepreneurial competencies; Innovation, value co-creation.


Camilo Potocnjak-Oxman is an Associate Lecturer of Entrepreneurship and Design Thinking.  Currently a PhD candidate, Camilo’s thesis examines the role of design thinking in the development of entrepreneurial opportunities, and how theory can be translated into tools and methods for practice. The thesis research draws upon Camilo’s fifteen years of experience in developing and implementing design-driven innovation projects for industry, academia, and the public sector. Camilo’s other research interests are in design, engineering, and management, with a focus on empowering people to identify and act upon entrepreneurial opportunities in existing organisations or through the formation of new firms. Camilo’s work has appeared in outlets including Industrial Marketing Management.

View ORCID profile


Research publications

Kriz, A., Nailer, C., Jansen, K., & Potocnjak-Oxman, C. (2020). Teaching-practice as a critical bridge for narrowing the research-practice gap. Industrial Marketing Management, Advance online publication.

Montana-Hoyos, C., Potocnjak-Oxman, C., Lemos-Morais, R. (2020, April). Strategy, Entrepreneurship and Innovation in Design Education for Future Practice. Design for All Journal, Design Institute of India. Vol 15. No 4 + Medium.

Potocnjak-Oxman, C., Kriz, A., & Nailer, C. (2019, November). Forming Opportunities through Design Thinking: Comparing Visual Narratives of Chilean Designer/Non-Designer Entrepreneurs. In Conference Proceedings of the Academy for Design Innovation Management (Vol. 2, No. 1, pp. 1467-1486).

Potocnjak-Oxman, C., & Ward, V. (2019, November). Causing a Stir: Co-creating a Crowd-voted Grants Platform for Creative Entrepreneurs. In Conference Proceedings of the Academy for Design Innovation Management (Vol. 2, No. 1, pp. 1647-1658).


MGMT3027 Entrepreneurship & Innovation

MGMT2009 Design Thinking

MGMT8015 Entrepreneurship & Innovation

MGMT8020 Applied Entrepreneurship & Innovation