Journal Articles
Muskat, B., Anand, A., Contesotto, C., Tan, A., Park, G. (2022). Team familiarity—boon for routines, bane for innovation? A review and research agenda, Human Resource Management Review, online-before-print.
Taheri, B., Prayag, G., & Muskat, B. (2021). Introduction to the special issue: Consumer experience management and customer journeys in tourism, hospitality and events, Tourism Management Perspective, 40, 100877 online-before-print.
Zhang, Y., Li, G., Muskat, B., Vu, H. Q., & Law, R. (2021). Predictivity of tourism demand data, Annals of Tourism Research, 89, 103234, online-before-print.
Muskat, B., Hörtnagl, T., Peters, M. & Zehrer, A. (2021). Innovation capability and culture: How time-orientation shapes owner-managers’ perceptions, Journal of Hospitality and Tourism Management, 47, 217-227.
Anand, A., Muskat, B., Creed, A., Zutshi, A., & Csepregi, A. (2021). Knowledge Sharing, Knowledge Transfer and SMEs: Evolution, Antecedents, Outcomes and Directions, Personnel Review, online-before-print.
Vu, Q. H., Muskat, B., Li, G. & Law, R. (2021). Improving the resident–tourist relationship in urban hotspots, Journal of Sustainable Tourism, 29(4), 595-615.
Karl, M., Muskat, B., & Ritchie B. (2020). Which travel risks are more salient for destination choice? An examination of the tourist’s decision-making process, Journal of Destination Marketing & Management, online-before-print.
Muskat, B., & Mair, J. (2020). Knowledge sharing and power in the event workforce, Event Management: An International Journal. 24(5), 597-609.
Zhang Y., Li G., Muskat B., Law R. (2020). Tourism Demand Forecasting: A Decomposed Deep Learning Approach, Journal of Travel Research, online-before-print.
Prayag, G., Gannon, M.J, Muskat, B., Taheri, B. (2020). A Serious Leisure Perspective of Culinary Tourism Co-Creation: The Influence of Prior Knowledge, Physical Environment and Service Quality, International Journal of Contemporary Hospitality Management,
Zhang Y., Li G., Muskat B., Law R., Yang. Y. (2020). Group Pooling for Deep Tourism Demand Forecasting, Annals of Tourism Research, online-before-print.
Muskat, B., & Reitsamer, B. (2019). Quality of work life and Generation Y: How gender and organizational type moderate job satisfaction, Personnel Review, 49(1), 265–283.
Muskat, B., Lockstone-Binney, L., Ong, F., & Andresen, M. (2019). Talent in Hospitality Entrepreneurship: A conceptualisation and research agenda, International Journal of Contemporary Hospitality Management, 31(10), 3899–3918.
Tan, A., Muskat, B., & Johns, R. (2019). The Role of Empathy in the Service Experience, Journal of Service Theory and Practice, 29(2), 142-164.
Muskat, B., Hörtnagl, T., Prayag, G., & Wagner, S. (2019). Tourists’ Dining Experiences and Behavioral Intentions: The Mediating Effects of Customer Satisfaction, Journal of Vacation Marketing, 25(4), 480-498.
Muskat, B., Muskat, M., & Zehrer, A. (2018). Qualitative interpretive mobile ethnography, Anatolia. An International Journal of Tourism and Hospitality Research, 29(1), 98-107.
Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41–54.
Muskat, B., & Deery, M. (2017). Knowledge transfer and organizational memory: An events perspective. Event Management 21(4), 431–447.
Goh, E., Muskat, B., & Tan, A. (2017). The Nexus between Sustainable Practices in Hotels and Future Gen Y Hospitality Students’ Career Path Decisions. Journal of Teaching in Travel & Tourism, 17(4) 237-253.
Muskat, B., & Zehrer, A. (2017). A power perspective on knowledge transfer in internal succession of small family businesses. Journal of Small Business and Entrepreneurship 29(5), 333–350.
Tan, A.H.T., Muskat, B., & Zehrer, A. (2016). A systematic review of quality of student experience in higher education. International Journal of Quality and Service Sciences, 8(2): 209–228.
Muskat, B. (2014). Emotions in organization–public relationships: Proposing a new determinant. Public Relations Review, 40(5), 832-834.
Zehrer, A., Muskat, B., & Muskat, M. (2014). Services research in tourism: Advocating the integration of the supplier side, Journal of Vacation Marketing, 20(4): 353–363.
Muskat, B., Muskat, M., & Richardson, A. (2014). How do Europeans travel in Australia? Examining cultural convergence in travel behaviour, Journal of Vacation Marketing, 20(1), 55–64.
Muskat, M., Muskat, B., Zehrer, A. & Johns R. (2013). Generation Y: Evaluating services experiences through mobile ethnography, Tourism Review, 68(3), 55–71.
Muskat, B. Muskat, M., Blackman, D. (2013). Understanding the Cultural Antecedents of Quality Management in Tourism, Managing Service Quality, 23(2), pp.131-148.
Muskat, M., Blackman, D., & Muskat, B. (2012). Mixed methods: Combining expert interviews, cross-impact analysis and scenario development, Electronic Journal of Business Research Methods, 10(1), 9–21.
Book Chapters
Muskat, B. (2021). Online Ethnography and Social Phenomena on the Move: Time Construction in Netnography and Mobile Ethnography. In Kozinets, R.V., & Gambetti, R. (Eds.) Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research (pp. 268–277). Routledge. ISBN 9781000317770.
Muskat, B., & Mair, J. (2020). Managing the event workforce: analysing the heterogeneity of job experiences. In Cuffy, V.V., Bakas, F.E.& Coetzee, W.J.L.(Eds.), Events Tourism: Critical Insights and Contemporary Perspectives (pp. 33–46). Routledge. ISBN 9780367361679.
Andresen, M., & Muskat, B. (2020). Cultural distance and Self-Initiated Expatriate’s willingness to relocate – A research agenda. In Andresen, M., Brewster, C. & Suutari, V. (Eds.), Self-Initiated Expatriates in Context. Recognizing Space, Time and Institutions (pp. 55–71). New York: Routledge. ISBN 9780429352690.
Zehrer, A., Muskat, B., & Muskat, M. (2016). Innovation in Tourism Firms. In E. Innerhofer, & H. Pechlaner (Eds.), Competence-Based Innovation in Hospitality and Tourism (pp. 81–94). Farnham, Surrey, UK: Gower. ISBN 978-1-4724-6396-8.
Muskat, B., & Muskat, M. (2016). Tourism Development in Australia. In H. Siller, & A. Zehrer (Eds.), Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis (2nd ed.) (pp. 207–218). Vienna, Austria: Linde. ISBN 978-3-7143-0289-9.
Zehrer, A., & Muskat, B. (2016). Der Treiber Innovation in touristischen Unternehmen. In H. Siller & A. Zehrer (Eds.), Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis (2nd ed.) (pp. 29–46). Vienna, Austria: Linde. ISBN 978-3-7143-0289-9.
Muskat, B., Nakanishi, H., & Blackman, D. (2014). Integrating Tourism into Disaster Recovery Management: The Case of the Great East Japan Earthquake and Tsunami 2011. In B. Ritchie, & K. Campiranon (Eds.), Tourism Crisis and Disaster Management in Asia-Pacific (pp. 97–115). Wallingford, UK: CABI. ISBN 978-1-7806-4325-0.