Associate Professor Birgit Muskat

Birgit Muskat

RSM

Research School of Management

Position
Associate Professor
Email
birgit.muskat@anu.edu.au
Phone number
+61 2 612 54854
Office
Room 1047, PAP Moran Bld (26B)
Research areas

Management; Innovation; Entrepreneurship; Experience management; Tourism.

Biography

Birgit Muskat is an Associate Professor in Management and the Deputy Director Higher Degree Research at RSM. Her research interests include experience management, entrepreneurship and innovation with a contextual focus on tourism, events and hospitality. Much of Birgit’s research is informed by her previous consulting and strategy work in the private service sector. Birgit’s research has been published in high-quality scholarly journals including Journal of Travel Research, Annals of Tourism Research, Journal of Sustainable Tourism, International Journal of Contemporary Hospitality Management, Destination Management and MarketingJournal of Service Theory and Practice, Human Resource Management Review, and Personnel Review. Birgit currently serves on the editorial boards of Journal of Travel Research and Journal of Vacation Marketing, and is a previous recipient of a Dean’s Award for Research Impact.

ORCID 

Google Scholar

LinkedIn

ResearchGate

Publons

 

Research publications

Journal Articles

Muskat, B., Anand, A., Contesotto, C., Tan, A., Park, G. (2022). Team familiarity—boon for routines, bane for innovation? A review and research agenda, Human Resource Management Review, online-before-print.

Taheri, B., Prayag, G., & Muskat, B. (2021).  Introduction to the special issue: Consumer experience management and customer journeys in tourism, hospitality and events, Tourism Management Perspective, 40, 100877 online-before-print.

Zhang, Y., Li, G., Muskat, B., Vu, H. Q., & Law, R. (2021). Predictivity of tourism demand dataAnnals of Tourism Research, 89, 103234, online-before-print.

Muskat, B., Hörtnagl, T., Peters, M. & Zehrer, A. (2021). Innovation capability and culture: How time-orientation shapes owner-managers’ perceptions, Journal of Hospitality and Tourism Management, 47, 217-227.

Anand, A., Muskat, B., Creed, A., Zutshi, A., & Csepregi, A. (2021). Knowledge Sharing, Knowledge Transfer and SMEs: Evolution, Antecedents, Outcomes and Directions, Personnel Review, online-before-print.

Vu, Q. H., Muskat, B., Li, G. & Law, R. (2021). Improving the resident–tourist relationship in urban hotspots, Journal of Sustainable Tourism, 29(4), 595-615.

Karl, M., Muskat, B., & Ritchie B. (2020). Which travel risks are more salient for destination choice? An examination of the tourist’s decision-making process, Journal of Destination Marketing & Management, online-before-print.

Muskat, B., & Mair, J. (2020). Knowledge sharing and power in the event workforce, Event Management: An International Journal. 24(5), 597-609.

Zhang Y., Li G., Muskat B., Law R. (2020). Tourism Demand Forecasting: A Decomposed Deep Learning Approach, Journal of Travel Research, online-before-print.

Prayag, G., Gannon, M.J, Muskat, B., Taheri, B. (2020). A Serious Leisure Perspective of Culinary Tourism Co-Creation: The Influence of Prior Knowledge, Physical Environment and Service Quality, International Journal of Contemporary Hospitality Management,

Zhang Y., Li G., Muskat B., Law R., Yang. Y. (2020). Group Pooling for Deep Tourism Demand Forecasting, Annals of Tourism Research, online-before-print.

Muskat, B., & Reitsamer, B. (2019). Quality of work life and Generation Y: How gender and organizational type moderate job satisfactionPersonnel Review, 49(1), 265–283.

Muskat, B., Lockstone-Binney, L., Ong, F., & Andresen, M. (2019). Talent in Hospitality Entrepreneurship: A conceptualisation and research agendaInternational Journal of Contemporary Hospitality Management, 31(10), 3899–3918.

Tan, A., Muskat, B., & Johns, R. (2019). The Role of Empathy in the Service ExperienceJournal of Service Theory and Practice29(2), 142-164.  

Muskat, B., Hörtnagl, T., Prayag, G., & Wagner, S. (2019). Tourists’ Dining Experiences and Behavioral Intentions: The Mediating Effects of Customer SatisfactionJournal of Vacation Marketing, 25(4), 480-498. 

Muskat, B., Muskat, M., & Zehrer, A. (2018). Qualitative interpretive mobile ethnographyAnatolia. An International Journal of Tourism and Hospitality Research, 29(1), 98-107. 

Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommendJournal of Travel Research, 56(1), 41–54.

Muskat, B., & Deery, M. (2017). Knowledge transfer and organizational memory: An events perspectiveEvent Management 21(4), 431–447.

Goh, E., Muskat, B., & Tan, A. (2017). The Nexus between Sustainable Practices in Hotels and Future Gen Y Hospitality Students’ Career Path DecisionsJournal of Teaching in Travel & Tourism, 17(4) 237-253.

Muskat, B., & Zehrer, A. (2017). A power perspective on knowledge transfer in internal succession of small family businessesJournal of Small Business and Entrepreneurship 29(5), 333–350.

Tan, A.H.T., Muskat, B., & Zehrer, A. (2016). A systematic review of quality of student experience in higher educationInternational Journal of Quality and Service Sciences, 8(2): 209–228.

Muskat, B. (2014). Emotions in organization–public relationships: Proposing a new determinantPublic Relations Review, 40(5), 832-834.

Zehrer, A., Muskat, B., & Muskat, M. (2014). Services research in tourism: Advocating the integration of the supplier sideJournal of Vacation Marketing, 20(4): 353–363.

Muskat, B., Muskat, M., & Richardson, A. (2014). How do Europeans travel in Australia? Examining cultural convergence in travel behaviourJournal of Vacation Marketing, 20(1), 55–64.

Muskat, M., Muskat, B., Zehrer, A. & Johns R. (2013). Generation Y: Evaluating services experiences through mobile ethnography, Tourism Review, 68(3), 55–71.

Muskat, B. Muskat, M., Blackman, D. (2013). Understanding the Cultural Antecedents of Quality Management in Tourism, Managing Service Quality, 23(2), pp.131-148.

Muskat, M., Blackman, D., & Muskat, B. (2012). Mixed methods: Combining expert interviews, cross-impact analysis and scenario developmentElectronic Journal of Business Research Methods, 10(1), 9–21.

Book Chapters

Muskat, B. (2021). Online Ethnography and Social Phenomena on the Move: Time Construction in Netnography and Mobile Ethnography. In Kozinets, R.V., & Gambetti, R. (Eds.) Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research (pp. 268–277). Routledge. ISBN 9781000317770.

Muskat, B., & Mair, J. (2020). Managing the event workforce: analysing the heterogeneity of job experiences. In Cuffy, V.V., Bakas, F.E.& Coetzee, W.J.L.(Eds.), Events Tourism: Critical Insights and Contemporary Perspectives (pp. 33–46). Routledge. ISBN 9780367361679.

Andresen, M., & Muskat, B. (2020). Cultural distance and Self-Initiated Expatriate’s willingness to relocate – A research agenda. In Andresen, M., Brewster, C. & Suutari, V. (Eds.), Self-Initiated Expatriates in Context. Recognizing Space, Time and Institutions (pp. 55–71). New York: Routledge. ISBN 9780429352690.

Zehrer, A., Muskat, B., & Muskat, M. (2016). Innovation in Tourism Firms. In E. Innerhofer, & H. Pechlaner (Eds.), Competence-Based Innovation in Hospitality and Tourism (pp. 81–94). Farnham, Surrey, UK: Gower. ISBN 978-1-4724-6396-8.

Muskat, B., & Muskat, M. (2016). Tourism Development in Australia. In H. Siller, & A. Zehrer (Eds.), Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis (2nd ed.) (pp. 207–218). Vienna, Austria: Linde. ISBN 978-3-7143-0289-9.

Zehrer, A., & Muskat, B. (2016). Der Treiber Innovation in touristischen Unternehmen. In H. Siller & A. Zehrer (Eds.), Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis (2nd ed.) (pp. 29–46). Vienna, Austria: Linde. ISBN 978-3-7143-0289-9.

Muskat, B., Nakanishi, H., & Blackman, D. (2014). Integrating Tourism into Disaster Recovery Management: The Case of the Great East Japan Earthquake and Tsunami 2011. In B. Ritchie, & K. Campiranon (Eds.), Tourism Crisis and Disaster Management in Asia-Pacific (pp. 97–115). Wallingford, UK: CABI. ISBN 978-1-7806-4325-0.

Research grants and awards

ANU Supervisor of the Month Award (June), 2021

Dean’s Award of Research Impact, University of Canberra, 2013

Vice Chancellor's Award of Teaching Excellence (Student Satisfaction), University of Canberra, 2013

Research engagement and outreach

Editorial Roles

Journal of Travel Research, Editorial Board, since 2018

Journal of Vacation Marketing, Editorial Board, since 2018

Tourism Management Perspectives, Special Issue Editor in 2019

Event Management: An International Journal, Editorial Board, 2015-2018

Teaching

MGMT 8172 

Birgit has been teaching at undergraduate and postgraduate levels in management and tourism and was awarded the Vice Chancellor’s award for teaching.