Associate Professor Birgit Muskat

Journal Articles

Qin, X., Wang, X., Luo, Q., Muskat, B.  (2023). Green innovation in the events industry: Roles of institutional pressures, future orientation, and past experience, Journal of Sustainable Tourism, ahead of print, published online: https://doi.org/10.1080/09669582.2023.2168008

Gao, D., Xia, H., Deng, W., Muskat, B., Li, G., & Law, R. (2022). Value creation in wine tourism—an exploration through deep neural networks. Journal of Vacation Marketing, ahead of print, published online: https://doi.org/10.1177/13567667221140605

Anand, A., Shantakumar, V.P., Muskat, B., Singh, S.K., Dumazert, J.-P. & Riahi, Y. (2022). The role of knowledge management in the tourism sector: a synthesis and way forward, Journal of Knowledge Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JKM-02-2022-0083

Muskat, B., Anand, A., Contesotto, C., Tan, A. & Park, G. (2022). Team familiarity—boon for routines, bane for innovation? A review and research agenda, Human Resource Management Review, ahead of print, published online, https://doi.org/10.1016/j.hrmr.2021.100892

Taheri, B., Prayag, G., & Muskat, B. (2021).  Introduction to the special issue: Consumer experience management and customer journeys in tourism, hospitality and events, Tourism Management Perspective, 40, 100877, https://doi.org/10.1016/j.tmp.2021.100877

Zhang, Y., Li, G., Muskat, B., Vu, H. Q., & Law, R. (2021). Predictivity of tourism demand data, Annals of Tourism Research, 89, 103234, https://doi.org/10.1016/j.annals.2021.103234

Zhang Y., Li G., Muskat B., Law R. (2021). Tourism Demand Forecasting: A Decomposed Deep Learning Approach. Journal of Travel Research. 60(5), 981-993.  https://doi.org/l/10.1177/0047287520919522

Muskat, B., Hörtnagl, T., Peters, M. & Zehrer, A. (2021). Innovation capability and culture: How time-orientation shapes owner-managers’ perceptions, Journal of Hospitality and Tourism Management, 47, 217–227. https://doi.org/10.1016/j.jhtm.2021.03.018

Anand, A., Muskat, B., Creed, A., Zutshi, A., & Csepregi, A. (2021). Knowledge Sharing, Knowledge Transfer and SMEs: Evolution, Antecedents, Outcomes and Directions, Personnel Review, 50(9), 1873-1893. https://doi.org/10.1108/PR-05-2020-0372

Vu, Q. H., Muskat, B., Li, G. & Law, R. (2021). Improving the resident–tourist relationship in urban hotspots. Journal of Sustainable Tourism. 29(4), 595-615. https://doi.org/10.1080/09669582.2020.1818087

Zhang Y., Li G., Muskat B., Law R., Yang. Y. (2021). Group Pooling for Deep Tourism Demand Forecasting. Annals of Tourism Research, 89, 103234, https://doi.org/10.1016/j.annals.2020.102899

Karl, M., Muskat, B., Ritchie B. (2020). Which travel risks are more salient for destination choice? An examination of the tourist’s decision-making process. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2020.100487

Muskat, B., & Mair, J. (2020). Knowledge sharing and power in the event workforce. Event Management: An International Journal. 24(5), 597-609. https://doi.org/10.3727/152599519X15506259856228

Prayag, G., Gannon, M.J, Muskat, B., Taheri, B. (2020). A Serious Leisure Perspective of Culinary Tourism Co-Creation: The Influence of Prior Knowledge, Physical Environment and Service Quality. International Journal of Contemporary Hospitality Management, 32(7), 2453-2472. https://doi.org/10.1108/IJCHM-10-2019-0897

Muskat, B., & Reitsamer, B. (2020). Quality of work life and Generation Y: How gender and organizational type moderate job satisfaction. Personnel Review, 49(1), 265–283. https://doi.org/10.1108/PR-11-2018-0448

Muskat, B., Lockstone-Binney, L., Ong, F., & Andresen, M. (2019). Talent in Hospitality Entrepreneurship: A conceptualisation and research agenda. International Journal of Contemporary Hospitality Management, 31(10), 3899–3918. https://doi.org/10.1108/IJCHM-10-2018-0867

Tan, A., Muskat, B., & Johns, R. (2019). The Role of Empathy in the Service Experience. Journal of Service Theory and Practice, 29(2), 142-164.  https://doi.org/10.1108/JSTP-10-2018-0221

Muskat, B., Hörtnagl, T., Prayag, G., & Wagner, S. (2019). Tourists’ Dining Experiences and Behavioral Intentions: The Mediating Effects of Customer Satisfaction. Journal of Vacation Marketing, 25(4), 480-498. https://doi.org/10.1177/1356766718822

Muskat, B., Muskat, M., & Zehrer, A. (2018). Qualitative interpretive mobile ethnography. Anatolia. An International Journal of Tourism and Hospitality Research, 29(1), 98-107. https://doi.org/10.1080/13032917.2017.1396482

Goh, E., Muskat, B., & Tan, A. (2017). The Nexus between Sustainable Practices in Hotels and Future Gen Y Hospitality Students’ Career Path Decisions. Journal of Teaching in Travel & Tourism,17 (4) 237-253. https://doi.org/10.1080/15313220.2017.1362971

Muskat, B., & Deery, M. (2017). Knowledge transfer and organizational memory: An events perspective. Event Management 21(4), 431–447. https://doi.org/10.3727/152599517X14998876105765

Muskat, B., & Zehrer, A. (2017). A power perspective on knowledge transfer in internal succession of small family businesses. Journal of Small Business and Entrepreneurship 29(5), 333–350. https://doi.org/10.1080/08276331.2017.1345208

Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41–54. https://journals.sagepub.com/doi/abs/10.1177/0047287515620567

 Tan, A. H. T., Muskat, B., & Zehrer, A. (2016). A systematic review of quality of student experience in higher education. International Journal of Quality and Service Sciences, 8(2): 209–228. https://doi.org/10.1108/IJQSS-08-2015-0058

 Muskat, B. (2014). Emotions in organization–public relationships: Proposing a new determinant. Public Relations Review, 40(5), 832-834. https://doi.org/10.1016/j.pubrev.2014.06.004

Zehrer, A., Muskat, B., & Muskat, M. (2014). Services research in tourism: Advocating the integration of the supplier side. Journal of Vacation Marketing, 20(4): 353–363. https://doi.org/10.1177/1356766714533334

Muskat, B., Muskat, M., & Richardson, A. (2014). How do Europeans travel in Australia? Examining cultural convergence in travel behaviour. Journal of Vacation Marketing, 20(1): 55–64. https://doi.org/10.1177/13567667134901

Muskat, M., Muskat, B., Zehrer, A. & Johns R. (2013). Generation Y: Evaluating services experiences through mobile ethnography. Tourism Review, 68(3): 55–71. https://doi.org/10.1108/TR-02-2013-0007

 Muskat, B. Muskat, M., Blackman, D. (2013). Understanding the Cultural Antecedents of Quality Management in Tourism. Managing Service Quality, 23 (2), pp.131-148. https://doi.org/10.1108/09604521311303417

Muskat, M., Blackman, D., & Muskat, B. (2012). Mixed methods: Combining expert interviews, cross-impact analysis and scenario development. Electronic Journal of Business Research Methods, 10(1): 9–21. www.ejbrm.com/issue/download.html?idArticle=273

Book Chapters

Muskat, B. (2021). Online Ethnography and Social Phenomena on the Move: Time Construction in Netnography and Mobile Ethnography. In Kozinets, R.V., & Gambetti, R. (Eds.) Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research (pp. 268–277). Routledge. ISBN 9781000317770.

Muskat, B., & Mair, J. (2020). Managing the event workforce: analysing the heterogeneity of job experiences. In Cuffy, V.V., Bakas, F.E.& Coetzee, W.J.L.(Eds.), Events Tourism: Critical Insights and Contemporary Perspectives (pp. 33–46). Routledge. ISBN 9780367361679.

Andresen, M., & Muskat, B. (2020). Cultural distance and Self-Initiated Expatriate’s willingness to relocate – A research agenda. In Andresen, M., Brewster, C. & Suutari, V. (Eds.), Self-Initiated Expatriates in Context. Recognizing Space, Time and Institutions (pp. 55–71). New York: Routledge. ISBN 9780429352690.

Zehrer, A., Muskat, B., & Muskat, M. (2016). Innovation in Tourism Firms. In E. Innerhofer, & H. Pechlaner (Eds.), Competence-Based Innovation in Hospitality and Tourism (pp. 81–94). Farnham, Surrey, UK: Gower. ISBN 978-1-4724-6396-8.

Muskat, B., & Muskat, M. (2016). Tourism Development in Australia. In H. Siller, & A. Zehrer (Eds.), Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis (2nd ed.) (pp. 207–218). Vienna, Austria: Linde. ISBN 978-3-7143-0289-9.

Zehrer, A., & Muskat, B. (2016). Der Treiber Innovation in touristischen Unternehmen. In H. Siller & A. Zehrer (Eds.), Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis (2nd ed.) (pp. 29–46). Vienna, Austria: Linde. ISBN 978-3-7143-0289-9.

Muskat, B., Nakanishi, H., & Blackman, D. (2014). Integrating Tourism into Disaster Recovery Management: The Case of the Great East Japan Earthquake and Tsunami 2011. In B. Ritchie, & K. Campiranon (Eds.), Tourism Crisis and Disaster Management in Asia-Pacific (pp. 97–115). Wallingford, UK: CABI. ISBN 978-1-7806-4325-0.