Itrat Batool

Itrat Batool

RSM

Research School of Management

Position
Sessional academic
Email
itrat.batool@anu.edu.au
Phone number
+61 2 612 53037
Office
Room 1080, LF Crisp Bld (26)
Research areas
  • Product Visual Cues
  • Visual Information Processing
Biography

I am currently working towards a PhD in Marketing at the Australian National University. I have been awarded an ANU-HDR Fee Remission Merit scholarship to begin my PhD journey. My delight has remained with me ever since, and I feel that I am now in charge of my very own, exciting research kingdom.

In 2015, I completed my Master of Science (Marketing) degree with 4.00/4.00 CGPA. My favorite subject was ''Brand Management.'' I remember studying the stories of Keller and how brilliantly he crafted the Disney brand. I loved exploring ''Services Marketing'' too and learning how ''services'' can be both subtle and measurable at the same time. Prior to embarking upon my Master's degree in Marketing, I completed my Masters of Business Administration in 2010.

Currently, I am looking at how color and shape of the product alters the visual perception. I enjoyed presenting my research paper at the Marketing Science Conference held in Philadelphia, the United States in June 2018.

Prior to this, I was awarded the First Place Prize in the Three Minute Thesis Competition by ANU College of Business and Administration, in Aug 2017.

Research grants and awards

$1250 by ANU Research and Training for winning the First Place Prize in the CBE Three Minute Thesis Competition, 2017.

Teaching

Present

  • Course Convener - ANUx- EdX Evidence-Based Management Courses (Semester 2, 2019)
  • Tutor - MKTG7260 - Marketing and Stakeholder Communications (Semester 2, 2019)
  • Tutor - MKTG2004 - Marketing (Semester 2, 2019)

Past

  • Course Convener - ANUx- EdX Evidence-Based Management Courses (Semester 1, 2019)
  • Tutor - MKTG7260 - Marketing and Stakeholder Communications (Semester 1, 2019)
  • Course Convener - ANUx- EdX Evidence-Based Management Courses (Semester 2, 2018)
  • Tutor - MKTG2004 - Marketing (Semester 2, 2018)
  • Tutor - MKTG7260 - Marketing and Stakeholder Communications (Semester 2, 2018)
  • Seminar Coordinator (MGMT1003 - Management, People and Organisations - SEM 1 2018)
  • Tutor (MGMT3015 - Corporate Strategy - SEM 1 2018)
  • Tutor (MKTG7260 - Marketing and Stakeholder Communications - SEM 1 2018)
  • Tutor (MKTG2004 - Marketing - SEM 2 2017 and Summer 2018)
  • Tutor (MGMT1003 - Management, People, and Organisations - SEM 2 2017)