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The Australian National University

Professor Andre Bonfrer

Phone:Ext. 57323
(+61) 2 612 57323
ext 57323
Fax:(+61) 2 612 58796
Office:College of Business and Economics Building (26C)
Mailing Address:
Research School of Management
ANU College of Business and Economics
LF Crisp Building 26
The Australian National University
Canberra ACT 0200
Andre Bonfrer


André Bonfrer, ANU Research School of Management Professor of Marketing; Ph.D. Business (University of Chicago), M.B.A. (University of Chicago), M.Com. Marketing (The University of Auckland), B.Com. Marketing (The University of Auckland).

André Bonfrer is a Professor of Marketing in the Research School of Management. He has taught at the Melbourne Business School, The Wharton Business School, and Singapore Management University.  Professor Bonfrer has taught promotions management, pricing, sales force management, marketing principles, and marketing research to a variety of undergraduate and postgraduate programs.  He has won awards for teaching and for distinction in research. 

Professor Bonfrer’s research has been published in a number of top-tier international journals, including the Journal of Marketing, Management Science, Marketing Science, Journal of Marketing Research, Review of Industrial Organization, International Journal of Research in Marketing, and Quantitative Marketing and Economics.  His research focuses on understanding customer behaviour and implications for marketing decisions.  Professor Bonfrer’s work examines issues in retail pricing, advertising and competition in the fast-moving consumer packaged goods, telecommunications, and durable goods industries.  He also studies customer relationship management, database marketing and customer valuation.  


Marketing Research, New Products, Marketing Management, Market Response Models, Marketing Decision Support Systems, Customer Lifetime Value and Database/Internet Marketing, Analytical Social Network/Dyadic Interactions Models, Advertising and Competition.


“The Impact of Brand Quality on Shareholder Wealth.”  Journal of Marketing, 2011, 75, 88-104, (September) with Kapil Tuli and Sundar G. Bharadwaj. 

“Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes” Marketing Science, 30(3), 513-531, with Michael Braun.

“The Effect of Negative Word of Mouth in Social Networks,” invited chapter for book, The Connected Customer: The Changing Nature of Consumer and Business Markets. edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M (Rik) Pieters.  Routledge Academic, 2010. 

“A Renewable-Resource Approach to Database Valuation,” with Xavier Drèze, Quantitative Marketing and Economics, 7(3), 289-320 (also accepted for publication as a book chapter in a forthcoming book honoring the contributions of John D.C. Little).

“Real Time Evaluation of Email Campaign Performance,” with Xavier Drèze (Wharton), Marketing Science, 2009, 28(2), 251-263.

“An Empirical Investigation of the Impact of Communication Timing on Customer Equity”, Journal of Interactive Marketing, with Xavier Drèze (Wharton), 23(1), 2008, pp36-49.

“An Examination of Advertising Clutter Effects for Packaged Goods,” with Peter Danaher (University of Auckland), and Sanjay Dhar (University of Chicago, GSB) Journal of Marketing Research, XLV, April 2008, pp211-225.

“Recovering SKU-level Preferences and Price Sensitivities from Market Share Models Estimated on Item Aggregates,” with David R. Bell and Pradeep K. Chintagunta, Journal of Marketing Research, May 2005, Vol 42 (2), pp169-183.

“Store brands: Who buys them and what happens to retail prices when they are introduced?” Review of Industrial Organization, Volume 24(2), March 2004, with Pradeep K. Chintagunta.

“Investigating the Effects of Store Brand Introduction,” Management Science, v48 (10), October 2002, 1242-1268, with Chintagunta, Pradeep K. and Inseong Song.

“Do Managers Overreact to Each Others' Promotional Activity?” International Journal of Research in Marketing, 13(4), pp379, 1996; with Rod J. Brodie.

“Conditions When Market Share Models are Useful for Forecasting: Further Empirical Results", International Journal of Forecasting”, 10(2), pp277, September 1994; with Rod J. Brodie.

“Gleaning Market Intelligence from The Sales Force”, Asia Pacific Journal of Marketing and Logistics, 5(1), pp42--62, 1993; with Don Peters and Peter Mazany.

Disciplines & research interests

  • Marketing

Updated: 17 April 2014 /Responsible Officer: Dean, Business & Economics /Page Contact: College Web Team